According to a recent study by CNN, 51 percent of Americans buy red roses for Valentine’s Day and spend a mind-bending $1.9 billion on flowers alone.

In the spirit of Valentine’s Day, not only is ExPürtise professing our undying love for roses, but also for the little wonder fruit known as the Rose Hip.

Rose Hips grow below the more famous rose petals and are actually the fruit of the rose plant. This fruit can be pressed to extract a light, non-greasy oil that’s loaded with nutrients and phytochemicals such as Lycopene and beta-carotene.

Because it’s rich in Vitamin C, essential fatty acids and Antioxidants, Rose Hip Oil is known to hydrate and protect skin. Rose Hip can even help correct dark spots (hyperpigmentation).

Rose Hip Oil also has anti-inflammatory benefits making it an excellent ingredient for those with sensitive skin. It absorbs easily to quickly soothe irritated or sun damaged skin, restoring elasticity and also relaxing wrinkles.

May you never forget the humble Rose Hip. It doesn’t get all the glory, but it sure does get the job done.

You can experience Certified Organic Rose Hip Oil in ExPürtise’s Effective Anti-Aging Face Treatment.

Anatomy of a Rose

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